New shade drop
4 New Shades. Zero Stickiness.
The lip oil that skips the sticky, drying trade-off. Glossy, buildable color that actually feels good on your lips, all day.
Every Gloss Makes The Same Promise
Shiny. Hydrating. All day wear. You've heard it before.
Then the wind picks up and your hair's stuck to your lips again.
By lunch, the shine is gone and your lips feel tight underneath it.
The "glass lip" look everyone's wearing? It never seems to survive past 10am on you.
How One Swipe Changes Everything
Load the applicator
One swipe of the plush doe-foot wand picks up real, buildable pigment. No dragging, no patchy color.
Let the oil do its job
Instead of sitting on top of your lips like a syrup, the oil blend of nine plant-based oils and vitamin E melts in. Your lips stay soft, not tacky.
Wear it without thinking about it
No hair stuck to your lips in the wind. No reapplying by lunch. Just color and shine that hold up.
Why It Actually Feels Different
Never sticky
No hair stuck to your lips, even on windy days.
Actually hydrating
Nine plant-based oils and vitamin E keep lips soft, not tight.
Buildable color
Sheer for daytime, deeper with another swipe.
One-swipe application
The plush doe-foot applicator loads pigment evenly, every time.
4 shades to choose from
Bare Sand, Rosebud, Warm Beige, Midnight Berry.
Glass-lip shine that lasts
Shine that holds up long after the first five minutes.
Get Your Shade For $24.99
One tube. Four shades to pick from. Bare Sand, Rosebud, Warm Beige, Midnight Berry.
- Non-sticky, buildable color
- Nine plant-based oils plus vitamin E
- Plush doe-foot applicator
- 90-day refund window if it's not your everyday lip
Questions Before You Swipe
Is it actually non-sticky, or is that just marketing?
It's an oil-based formula, not a syrup-based gloss. That's the actual difference. It melts into your lips instead of sitting on top of them, which is what causes that tacky, hair-catching feeling in traditional glosses.
My lips are already dry, will this help or make it worse?
The formula is built around nine plant-based oils and vitamin E specifically so it hydrates while it tints. Most people find their lips feel softer after wearing it, not tighter, which is the opposite of what a lot of glosses and liquid lipsticks do.
How pigmented is it? I don't want something too sheer or too bold.
It's sheer on the first swipe and builds with each additional layer. Wear it light for a "no makeup" tint, or layer it up for a bolder wash of color, all four shades work either way.
Can I wear it over lipstick or lip liner?
Yes. Wear it alone for a soft, glossy tint, or layer it over your favorite liner or lipstick for extra shine and dimension without changing the color underneath.
How do I know which shade to pick?
Bare Sand and Warm Beige lean neutral and everyday. Rosebud is a soft, wearable pink. Midnight Berry is the boldest of the four with a deep wine finish. If you're not sure, Rosebud is the most universally flattering starting point.
What if I order the wrong shade or don't love it?
You have 90 days to decide if it's your everyday lip. If it's not, you're covered by our refund window.
Your Lips Deserve Better Than Sticky Gloss
Four new shades. One formula that actually keeps its promise. $24.99, and 90 days to see if it's your everyday lip.